Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Exit Readiness Assessment with the keyword “SCORE”. It's already live at exit.fenwickpartners.co, it's 12 questions, and it ends with a button to book a call with you. Each banner is shown at real phone size too, so you can see it reads.
I help owners sell their business for what it's really worth | Former VP, Christie's and HelloFresh | 25 yrs scaling $3M to $1B businesses | Founder, Fenwick Partners | DM "SCORE"
This is the real size on a phone. Every word is readable.
Thinking about selling your business in the next 5 years? Know your number first | Operating Partner, not a broker or banker | Ex-Christie's, HelloFresh | DM "SCORE"
This is the real size on a phone. Every word is readable.
25 years scaling businesses from $3M to $1B. Now I help owners exit for more | Former VP, Christie's and HelloFresh | Founder, Fenwick Partners | DM "SCORE"
This is the real size on a phone. Every word is readable.
Stop selling your business for less than it's worth | Operating Partner, not a broker or banker | $1,999 flat-fee valuation, 285 industries, 48 hrs | Ex-Christie's, HelloFresh | DM "SCORE"
This is the real size on a phone. Every word is readable.
Could your business run for six months without you? Buyers will ask | I help founder-run businesses exit for more | Former VP, Christie's and HelloFresh | DM "SCORE"
This is the real size on a phone. Every word is readable.
Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.
Hey [FIRST NAME], I'm about to head out the door to [pick up the boys], so I wanted to send this before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.
I'm Brett. I run Fenwick Partners. I'm an Operating Partner, not a broker or a banker. I help Business Owners find out what a buyer will find in their business, and fix it before they sell.
I looked at your profile and your website, and you reminded me of [CLIENT NAME], who I was just on a call with.
[He/She] [RESULT].
It works because we look at your business the way a buyer's diligence team does. We connect to QuickBooks, match the books to the bank statements and tax returns, and compare your multiple to real closed deals in 285 industries.
It's taken me 25 years as an operator, and 300+ businesses analyzed, to dial this in.
Right now we've got an offer where [THE OFFER].
As you can imagine, the "5x EBITDA" rule of thumb isn't a big fan of us haha.
Anyway, I really gotta go or the boys will be late for [ACTIVITY].
Happy to walk you through how it works. I've got [TIME 1] or [TIME 2] free tomorrow?
If not, no biggie. Happy to just send you my free Exit Readiness Assessment instead. It's 12 questions and gives you a score out of 48.
Nice to meet you!
Cheers,
Brett
See your business the way a buyer's diligence team will, before one shows up.
Zoom · 60 minutes · a small room of [SEATS] Business Owners · {Day + date}
Why this workshop: Two real valuations from your own posts. The food manufacturer whose revenue was up 18% but whose multiple dropped, because his three biggest accounts were 61% of revenue. And the 30-year logistics business that was told for years it would get 5x EBITDA, and was worth almost nothing. If you have an owner who fixed it and then sold for more, lead with that instead.
If you've chatted with them before, open with: "Hey {First name}, I remember we were chatting about [X] at [WHERE]." Then the rest. Swap the highlighted bits for each person. Anything in {curly brackets} fills in automatically.
Send to: owners of food, beverage and manufacturing businesses, especially ones growing volume with a few big customers.
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop on Zoom for manufacturing Business Owners on {Day + date}, walking through how a food manufacturer grew revenue 18% and still watched his multiple drop.
Would you like to come?
Send to: owners of logistics, trucking, distribution and service businesses with a small team, family in the business, or one big client.
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop on Zoom for Business Owners on {Day + date}, walking through why a 30-year logistics business that was told it would get 5x EBITDA turned out to be worth almost nothing to a buyer.
Would you like to come?
Send to: anyone else on your list who is 45+ and has owned the business for 10+ years.
Hey {First name}, I know this is a bit random.
I'm hosting a small workshop on Zoom for Business Owners planning to sell in the next few years, on {Day + date}, walking through what a buyer's diligence team will find in your business, from 300+ businesses I've analyzed.
Would you like to come?
Add ONE of these before "I'm hosting…". Only use what's true for that person.
Their company: "I saw {Company} just [added a second shift / opened a second location / landed a big new account]."
Their role: "As the [second-generation owner / founder] of {Company}, I thought this might be useful."
A past chat: "I remember we were chatting about [your exit timeline] at [the Chamber breakfast]."
Their recent post: "I saw your post about [your 25th year in business]. Congrats."
An example to show the shape. "Dave" is made up: a second-generation owner of a snack-food plant.
Hey Dave, I know this is a bit random.
I saw you just added a second shift at the plant. Congrats.
I'm hosting a small workshop on Zoom for manufacturing Business Owners on Thursday the 22nd, walking through how a food manufacturer grew revenue 18% and still watched his multiple drop.
Would you like to come?
Pick the problem that fits them: (a) a few customers are most of the revenue, (b) the business can't run for six months without the owner, (c) they've been told a multiple for years but never had a real number.
Hey {First name}, I was chatting to [WHO, e.g. a plant owner who's planning to sell in 2028] who's stuck on [PROBLEM, e.g. three customers making up most of his revenue], and it reminded me to reach back out.
Keen to come?
Hey {First name}, I swear this is my last message haha.
It'll be a small room of [SEATS] Business Owners on {Day + date}, and we'll go deep on what happens to your multiple when a few clients are most of your revenue.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call to hear what you'd most like to get out of it and run you through who else is in the room.
And if you're snowed under, just let me know and I'll reach out for the next one.
Awesome, we'd love to have you there! Here's the link: [LINK]
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to run you through who else is coming.
Subject: Your private invite: Business Owner exit workshop, {date}
Hi {First name},
I'm hosting a small workshop on Zoom for Business Owners on {Day + date}, walking through [YOUR CASE LINE from version A, B or C].
Would you like to come?
Cheers,
Brett
Subject: Re: Your private invite
Hi {First name},
I was chatting to [WHO] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Cheers,
Brett
Subject: Last one from me
Hi {First name},
I swear this is my last email about it.
It'll be a small room of [SEATS] Business Owners on {Day + date}, and we'll go deep on what happens to your multiple when a few clients are most of your revenue.
If you'd like a seat, you can book here: [LINK]
Once I see you've booked, I'll give you a quick call so I can hear what you'd most like to get out of it.
And if you're snowed under, just let me know and I'll reach out for the next one.
Cheers,
Brett