Your new LinkedIn banner, headline and Featured

Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your free Exit Readiness Assessment with the keyword “SCORE”. It's already live at exit.fenwickpartners.co, it's 12 questions, and it ends with a button to book a call with you. Each banner is shown at real phone size too, so you can see it reads.

How to put it live

  1. Pick one option below.
  2. Upload the banner. It's already 1584 × 396.
  3. Paste the headline into Edit intro.
  4. Featured → Add a link → exit.fenwickpartners.co, then upload the tile as its image.
  5. Reply to every “SCORE” with the link, then the DM below.

Five options

Option 1Your face and your two biggest names. The one we'd pick.
Brett Banchek

I help owners sell their business for what it's really worth | Former VP, Christie's and HelloFresh | 25 yrs scaling $3M to $1B businesses | Founder, Fenwick Partners | DM "SCORE"

179/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 2A real plant floor and the question your buyer already says yes to.
Brett Banchek

Thinking about selling your business in the next 5 years? Know your number first | Operating Partner, not a broker or banker | Ex-Christie's, HelloFresh | DM "SCORE"

165/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 3Your biggest number, from your own About.
Brett Banchek

25 years scaling businesses from $3M to $1B. Now I help owners exit for more | Former VP, Christie's and HelloFresh | Founder, Fenwick Partners | DM "SCORE"

156/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 4Your current banner line, kept and made readable on a phone.
Brett Banchek

Stop selling your business for less than it's worth | Operating Partner, not a broker or banker | $1,999 flat-fee valuation, 285 industries, 48 hrs | Ex-Christie's, HelloFresh | DM "SCORE"

188/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

Option 5Your own first-call question, next to the free assessment itself.
Brett Banchek

Could your business run for six months without you? Buyers will ask | I help founder-run businesses exit for more | Former VP, Christie's and HelloFresh | DM "SCORE"

165/220 characters
Featured
On a phone

This is the real size on a phone. Every word is readable.

The one-shot DM

Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.

Hey [FIRST NAME], I'm about to head out the door to [pick up the boys], so I wanted to send this before I forget.

I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.

I'm Brett. I run Fenwick Partners. I'm an Operating Partner, not a broker or a banker. I help Business Owners find out what a buyer will find in their business, and fix it before they sell.

I looked at your profile and your website, and you reminded me of [CLIENT NAME], who I was just on a call with.

[He/She] [RESULT].

It works because we look at your business the way a buyer's diligence team does. We connect to QuickBooks, match the books to the bank statements and tax returns, and compare your multiple to real closed deals in 285 industries.

It's taken me 25 years as an operator, and 300+ businesses analyzed, to dial this in.

Right now we've got an offer where [THE OFFER].

As you can imagine, the "5x EBITDA" rule of thumb isn't a big fan of us haha.

Anyway, I really gotta go or the boys will be late for [ACTIVITY].

Happy to walk you through how it works. I've got [TIME 1] or [TIME 2] free tomorrow?

If not, no biggie. Happy to just send you my free Exit Readiness Assessment instead. It's 12 questions and gives you a score out of 48.

Nice to meet you!

Cheers,
Brett

Before it goes live

  • The keyword: every option now uses “SCORE” and your free Exit Readiness Assessment, because it's the only free tool that ends with a booked call. If you'd rather send The Key Man Fix, tell us and we'll swap the keyword and tiles.
  • One price anchor: your headline says advisors charge $35K–$100K for this, and your website says $43k–$100k+. Pick one. The kit leaves both numbers out until you do.
  • One size range: your guides say $3M–$50M businesses and the assessment says $5M–$50M. The kit says “founder-run businesses” until you pick.
  • A real client result for the DM: fill the two highlighted lines with a real owner's result, or cut them.
  • Photo credits: options 2 and 4 use licensed plant photos with the credit in the corner. Leave the credit on.